Portfolio

Eduardo Alves

Artist Manager + A&R + Creative Marketing

Oi! I’m Eduardo, a music industry professional based in New York with a focus on artist management, A&R, and creative marketing. I was born in Belo Horizonte, Brazil and grew up surrounded by music, but I hadn’t developed my own relationship with it until middle school — when I spent $60 on my mom’s credit card to buy Blue Slide Park by Mac Miller (sorry, mom). That moment kicked off a lifelong obsession with music and the way it can make us feel things that words can’t describe.

I believe music goes much further than something we just listen to, but experience deeply. It has a way of revealing truths and making us feel things that we cannot put into words. Pure magic. That “feeling” became my why. I see it as a disservice when great music isn’t heard or experienced, because I know firsthand the effect it can have.

Today, I channel that passion into discovering and developing music that resonates, telling its story in an authentic and impactful way.

Experience

  • 2025-Present

    I’ve been managing Jhay Rivas since early 2025. During that time I…

    • Engaged with top industry players to negotiate publishing, record, and distribution deals, securing opportunities that matched the artist’s vision and growth goals.

    • Developed and executed digital marketing strategies to increase audience reach and streaming performance.

    • Coordinated release timelines, submitted assets to distributor, and ensured metadata accuracy for DSP rollout.

    • Created and managed promotional materials including EPKs, press shots, cover art, and smartlinks for campaigns.

  • September 2024 - June 2025

    I had the pleasure of interning under Senior A&R Manager, Eric Herman, at ONErpm. During my time there I…

    • Researched and scouted emerging artists and industry trends, analyzing and identifying promising talents that led to signings.

    • Created and organized assets for artist campaigns.

    • Organized and maintained a music library on DISCO, ensuring proper tagging and accessibility for seamless sync licensing and faster turnaround times.

  • 2018-Present

    I initially started out as a recording artist. When I couldn’t afford beats, I learned how to make my own. Throughout my production journey I…

    • Amassed over 360,000 views on YouTube, by producing a variety of genres for artists globally.

    • Increased brand exposure and impact by creating and coordinating content across various platforms.

    • Guided and provided creative feedback to improve quality and impact.

Skills & Knowledge

  • • Talent Scouting & Development
    • Digital Release Coordination
    • Music Marketing Strategy
    • Market Research
    • Asset & Metadata Management
    • DSP Strategy
    • Artist Communication & Relationship Management
    • Time & Project Management
    • Cross-team Collaboration

  • • Visual Branding
    • Creative Direction
    • EPK & Press Asset Development
    • Audio Editing & Music Production
    •Video Editing

  • • Google Workspace (G-Suite)
    • Cobrand
    • DISCO
    • Canva
    • Adobe Creative Suite
    • Spotify for Artists
    • Chartmetric
    • Notion
    • Slack

  • • English
    • Portuguese
    • Spanish

ealves.work@gmail.com

@hey.ardo

Contact

Hofstra University
Bachelors in Music Business

Honors & Awards
Provost’s List
Cum Laude Graduate
Dean’s List

Education